Senior Marketing Leader
Driving Growth
Through Strategy
25+ years of transforming marketing organizations, building demand generation engines, and delivering measurable revenue impact for global enterprises.
About
A Career Built on
Measurable Results
Jessica Zuckier is a senior marketing leader with over 25 years of experience driving growth, brand authority, and demand generation for global organizations across both B2B and B2C markets.
Currently at Grant Cardone Enterprises, she leads high-impact digital marketing and lead generation campaigns that have driven millions in revenue. As President of the American Marketing Association South Florida Chapter, Jessica is deeply committed to advancing marketing excellence and innovation within the industry.
Originally from Canada, Jessica brings extensive international experience to the U.S. market, having led marketing teams at companies including Cision, Enghouse Interactive, and Wolters Kluwer. She holds a Certificate in Leadership Principles from Harvard Business School Online.
Impact
Numbers That Tell the Story
Years of Experience
Across global markets
Revenue Growth
Closed won revenue at Cision
Pipeline Increase
Opportunities generated
Subscription Revenue
Target exceeded at Wolters Kluwer
Career Journey
Professional Experience
Brand Digital Marketing Manager
2024 — PresentGrant Cardone Enterprises
·Aventura, Florida
Leading high-impact digital marketing and lead generation campaigns that have driven millions in revenue and delivered significant measurable results for one of the most recognized brands in business education.
Director of Marketing
2022 — 2024Cision Canada
·Toronto, Canada (Remote)
Managed marketing team in all lead generation initiatives for a global leader in press release distribution and SaaS solutions. Achieved 19% rise in net new leads, 56% increase in opportunities, and 41% growth in closed won revenue.
Director of Digital Marketing
2020 — 2022Enghouse Interactive
·Markham, Ontario
Led marketing and demand generation for a prominent SaaS-based contact center software company. Implemented new demand generation program resulting in 15% YOY increase in marketing revenue.
Segment Marketing Manager
2017 — 2019Wolters Kluwer Canada
·Canada
Managed national marketing and demand generation campaigns for a leading SaaS-based tax software company. Achieved 113% of subscription revenue and 31% growth of marketing attributed revenue.
Director of Marketing
2016 — 2017HubHead
·Markham, Ontario
Led the marketing team in all demand generation and marketing strategies. Developed thought leadership campaigns contributing to 20% of revenue through content, SEM, and digital advertising.
Core Competencies
Areas of Expertise
Demand Generation
Building scalable lead generation engines that drive pipeline growth and revenue through multi-channel campaigns.
Marketing Analytics
Data-driven decision making with Salesforce reporting, MQL/SQL tracking, and full-funnel campaign performance analysis.
Digital Marketing
Strategic planning and execution across Google Ads, SEO, content syndication, paid social, and email marketing automation.
Team Leadership
Building and mentoring high-performing marketing teams, fostering cross-functional collaboration with sales and product.
Go-to-Market Strategy
Defining and executing GTM strategies that drive revenue growth for SaaS and enterprise technology companies.
Content Strategy
Developing thought leadership content, brand narratives, and content marketing programs that build authority and trust.
Marketing Technology Stack
Recognition & Thought Leadership
Beyond the Day-to-Day
President, AMA South Florida
Leading the American Marketing Association South Florida Chapter, advancing marketing excellence and innovation within the industry.
Visit AMA South FloridaPublished in DM Magazine
Featured article on 'The Evolution of Demand Generation: From Lead Volume to Revenue Impact' in the February 2026 edition.
Read the ArticleFeatured in USA Today
Profiled as 'An Indispensable Force Behind Business Success' — a deep dive into Jessica's marketing leadership and impact on global enterprises.
Read in USA TodayInterview in New Times Magazine
An in-depth conversation about building marketing communities, advancing the AMA South Florida Chapter, and the future of the industry.
Read the InterviewSpeaker, Brand Trends Conference
Invited speaker at the Brand Trends Conference in Miami, sharing insights on modern marketing strategies and brand building.
Harvard Business School Online
Certificate in Leadership Principles — designed to help individuals thrive as leaders and unleash the capabilities of others.
Entrepreneur & Co-Owner
Co-owner of Five Star Painting of Aventura & Hollywood Beach, overseeing marketing, social media, and business development.
Achievement Award Winner
Recognized for initiating the first Cyber Monday campaign at Wolters Kluwer, surpassing annual revenue targets across 3 sales teams.
Let's Connect
Ready to Drive
Meaningful Growth?
Whether you're looking for a strategic marketing leader, a conference speaker, or simply want to connect about the future of demand generation — I'd love to hear from you.